| Media Management Workshop - November 2009 |
 |
published on 12 October 2009
Date: 12 November (Thursday) and 13 November (Friday) 2009
Time: 7pm to 10pm
Duration: Total of 6 hours over 2 evenings
Venue: Republic Polytechnic (Woodlands Campus)
Fee: S$50 for NROC Coach, S$100 for Public
Organiser: Singapore Sports Council
Deadline for Registration: 29 October 2009 or when the participation reaches the maximum capacity of 25, whichever is earlier. (Registration is on a first-come-first-served basis and only confirmed upon receipt of full payment).
For enquiries, please contact:
Murphy Foo
Tel: 6500 5309
Email: foo_kin_seng@ssc.gov.sg
To register:
Please download and submit the Registration Form, together with your payment (Either Cash or Cheque) to Singapore Sports Council.
Course Objective:
Have you ever wondered why some people seem comfortable and credible in the media, while others are not? Have you meant to say something to the media, and only to be misquoted?
The workshop will provide coaches the skills to handle the media confidently, even on very short notice. For coaches to learn how to feel comfortable when managing the media and find out ways to make that important media appearance.
Course Outline:
From this workshop, participant will learn:
Why media skills are important;
What to do when the media calls;
Responding to the media;
Preparing for an interview; &
Your experiences, strategies and best practices.
Programme Highlights on 12 Nov 09 at 7pm to 10pm:
7:00pm to 7:20pm Introduction & Overview
7:20pm to 8:00pm Media Management Fundamentals
8:00pm to 8:20pm Tea Break
8:20pm to 9:00pm When the Media calls - Why media skills are important?
9:00pm to 10:00pm Scenarios and responding to the media
10:00pm End of workshop
Programme Highlights on 13 Nov 09 at 7pm to 10pm:
7:00pm to 8:30pm When the Media calls - What Journalists do / how they think?
8:30pm to 8:50pm Tea Break
8:50pm to 10:00pm Strategies & Best practices
10:00pm End of workshop
Profile of Trainer:
Ms Natalie Goh has over a decade of work experienced in the media industry. Trained as a researcher/ producer of current affairs programmes with then Singapore Broadcasting Corporation, she produced the local business and finance programmes, Money Mind, and other info-educational programmes such as Health Matters and Singapore Entrepreneurs.
Beyond TV production, Natalie also managed media relations at the Singapore International Foundation, and wrote for the SINGAPORE magazine. Several articles were re-printed in HER World Magazine and The Business Times. Currently, she coaches Republic Polytechnic students in Communication Practice.
|
|
|
|
