| CCE - 101 in Marketing for Sports Coaches Workshop |
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published on 5 October 2010
Date: 30 October 2010 (Saturday)
Time: 9.00am - 5.00pm
Venue: Republic Polytechnic
9, Woodlands Avenue 9, Singapore 738964
Fee: S$50.00 for NROC Coach, S$100.00 for Public
Organiser: Singapore Sports Council
Registration: Please submit the Registration Form and make payment via cash / cheque to Singapore Sports Council. Registration is on a first-come-first-serve basis and will close by 22 October 2010 or when the maximum capacity of 25 is reached, whichever the earlier.
For enquiries, please contact:
Mr Murphy Foo / Ms Jasmine Yeo
Tel: 6500 5315 / 6500 5300
Email:murphy_foo@ssc.gov.sg / ssc_cd@ssc.gov.sg
Course Objective:
Many coaches are highly competent but not many know how to maximize their market value and hence profitability. Whether you are a new coach who is beginning to acquire your first customer or you are a seasoned coach who desires to increase your customer base, the key anchor is on effective marketing strategies.
To educate coaches on the various marketing strategies and identify their target segment of customer as well as developing and present their individual unique selling point by applying the power of risk-reversal.
The general learning objectives of this course are:
- Understanding the market and discovering your target segment
- Develop and presenting your unique selling point
- Analyse the key success factors in Service, Price, Place and Promotion strategies
- Apply the power of risk-reversal and referral marketing
- Explore selling strategies over the phone and on the internet, including social media
Course Outline:
From this workshop, participant will learn:
- How to tell others you are good?
- Finding your sweet spot and focus
- Do we need to sell?
- The Trusted Advisor
- Converting your talents to income
Profile of Trainer:
Mr Ng Sua Keong graduated from University of Surrey (England) with an Honours degree in Electronics & Electrical Engineering. He has accumulated almost 20 years of experience in the IT and education industry.
His technical, sales and management experiences started in Hewlett-Packard(HP). He took up various positions in test and measurement sales, channel management, consumer marketing and sales development.
During his service as Wholesaler Account Manager and Market Development Manager, he has successfully grown HP's deskjet and scanjet businesses in a matured and competitive market. As a result, both products maintained #1 market share positions (assessed by Dataquest and IDC) in both inkjet printer and scanner categories for five running quarters from 1999 1st quarter through 2000 1st quarter.
He then gained regional and entrepreneurial experiences during his service as a director in a local IT company. By spearheading strategic alliances with multi-national partners such as HP, Nokia and telecommunication operators, he has contributed to the regional expansion of the company in other Asian countries.
As a father of three daughters, Sua possesses strong passion in child development and education. With his entrepreneurial drive, he established his own business in children education. To equip himself further in the education industry, he has recently completed another degree in Early Childhood and Family Studies in 2006.
He has cumulated more than 5 years of teaching experiences in RP, coaching both teenagers and adults in enterprise skills, sales and marketing subjects. He is a certified PBL Facilitator and has attained ACTA certification in 2010.
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