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Sports Industry
| Singapore - Asia's City For The Business Of Sports |
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Sports passion alone will not realise our sporting dreams. However, a sporting culture, a quest for sports excellence and a pragmatic business plan have the potential to produce results well beyond our dreams.
The timing has never been better for the people and companies active in Singapore's sports scene. The sports market in Asia Pacific is booming. The total value of the market should reach $17 billion in 2009, according to a global study by an independent management consulting firm. Among the key drivers: growth in sponsorship & merchandising revenues is estimated at 5.9% annually from 2005 through 2009 to reach US$9 billion; and television rights over the same period will see compound annual growth of 6.4% to total US$3 billion in 2009, $1 billion increase over 2005.
We are committed to promoting Singapore as a regional sports hub through our calendar of exciting world-class events, our support for business development and our upcoming centre of excellence in sports training and sports science & medicine.
For international event companies looking for an audience, we offer a strong base of consumers for sports and sports-related products through crowds of live-action spectators, avid television viewers, loyal volunteers and brand-conscious shoppers.
For international sports federations and companies looking to set up sports-related ventures, SSC, together with the Economic Development Board (EDB), will ensure you have an efficient transition into Singapore. The prime example of a successful sports public-private partnership (PPP) between government and private industry is the upcoming Sports Hub. This massive redevelopment of National Stadium in the Kallang area of Singapore will position our city-state as an important regional centre for sports business and as a world-class centre for sports training.
Singapore offers unparalleled access to logistical support, funding, branding opportunities and sporting fans to sports business enterprises. We have a wealth of experience to turn a difficult process into something straightforward and easy.
Singapore is the city in Asia for the business of sports. It all begins here.
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